Aquataps rebrands as Quel Tap with all-in-one kitchen taps

The UK kitchen tap maker has changed its name to Quel Tap as it expands around taps that deliver boiling, chilled, sparkling and filtered water from one fixture. The rebrand keeps customer support and warranties unchanged while the company targets less countertop clutter and fewer single-use bottles.

Why it matters: - Quel Tap is betting that one tap can replace multiple kitchen appliances and simplify daily water use. - The rebrand also pushes a broader shift away from bottled water, filter jugs and countertop machines. - Existing Aquataps customers keep the same warranties, subscriptions, service and support.

What happened: - Aquataps, a UK kitchen tap manufacturer based in Basildon, Essex, rebranded as Quel Tap on July 8, 2026. - The company said the new name reflects a wider brand vision built around “Water, beautifully controlled.” - Quel is pronounced “Kwell Tap.” - The rollout is happening across the website, packaging, product materials and customer communications. - The Aquataps name will remain visible during the transition to maintain continuity.

The details: - Quel Tap’s range includes the Quel Classic, Quel Ultra, Quel Ultra Plus, Quel Digital, Quel Digital Fizz and Quel Ultimo. - The company’s 4-in-1, 5-in-1 and 6-in-1 tap systems combine boiling, chilled, sparkling, filtered, hot and cold water from a single fixture. - The new Quel Ultimo delivers boiling filtered, filtered cold, filtered chilled, filtered sparkling chilled, normal hot and normal cold water. - The company says the taps are designed to replace kettles, filter jugs, fridge-chilled bottles and standalone sparkling water machines. - Instant boiling water can speed up everyday cooking tasks such as preparing vegetables, cooking pasta, filling a pan or starting a recipe. - The company says the products can help households reduce reliance on single-use plastic bottles. - Quel Tap trades under parent company WPG Shop Ltd. - The business has roots in the water fixtures industry spanning 20 years. - Quel Tap also sells kitchen sinks, filters and accessories.

Between the lines: - The new name moves the brand away from a product descriptor and toward a lifestyle and design message. - The “one tap” pitch is as much about kitchen aesthetics and convenience as it is about water technology. - The company is positioning convenience and sustainability as the two main reasons to upgrade. - The rebrand appears aimed at making the product line feel more premium and easier to scale beyond its original identity.

What's next: - Quel Tap is continuing the brand rollout across customer touchpoints. - The company is expected to lean on its 4-in-1, 5-in-1 and 6-in-1 systems as the core of its next growth phase. - The Aquataps name may still appear during the handover period for returning and existing customers.

The bottom line: - Quel Tap wants to turn the kitchen tap into the hub for boiling, chilled, sparkling and filtered water, while leaving ownership and customer support unchanged.