The PCM Company names Gary Butters CEO

The PCM Company has appointed former Mobica CEO and CRO Gary Butters as chief executive as it pushes to build Personal Change Management as a new business category. Founder Dr Grant Van Ulbrich is moving to chairman while Butters takes over growth and commercial leadership.

Why it matters: - The PCM Company is betting on a seasoned transformation executive to scale Personal Change Management as a defined category. - Gary Butters brings a track record in revenue growth, M&A transitions and leadership during sales to larger buyers and private equity. - The leadership change signals a shift from category creation to expansion.

What happened: - The PCM Company named Gary Butters chief executive officer. - Butters is a former CEO of Mobica and former chief revenue officer. - Dr Grant Van Ulbrich will move to founder and chairman while remaining active in the business. - The company announced the leadership change from London on Sept. 25, 2026.

The details: - Butters has more than 30 years of commercial and executive leadership experience. - His background includes profitable revenue growth through business transformation. - At Mobica, Butters served as CEO through its sale to Cognizant after joining as chief revenue officer. - Before that, he was chief revenue officer for Thoughtworks UK ahead of its IPO. - He also served as vice president for Europe at Ciklum through its founder sale to private equity. - Butters has held senior roles at Dell, Fujitsu, BT, Insight and Colt. - He has led sales, marketing and customer success teams of up to 500 people. - His P&L responsibility has ranged from €100 million to more than €1 billion. - Butters has worked with private equity firms on more than 15 business transformations, mergers, acquisitions and exits. - He made a personal investment in The PCM Company. - The company says the investment reflects his commitment to the business and to establishing Personal Change Management as a category. - The PCM Company describes Personal Change Management as a discipline focused on how individuals experience, interpret and adopt change. - The company says SCARED SO WHAT is the first active PCM model and certified methodology in the category. - The company offers PCM Practitioner and PCM Coaching certification, the PCM Assurance standard and the SCARED SO WHAT PRO app. - The app provides organizations with instant, anonymous and live insight into change culture without waiting for post-change surveys. - The methodology is accredited by ITOL, CPD certified and endorsed by The Oxford Review. - The PCM Company is headquartered in London and works with clients across government, education and corporate sectors worldwide. - Scared So What Ltd is registered in England and Wales under Companies House number 13896919. - The company provides contact information and a website at More information.

Between the lines: - The appointment pairs a category-building founder with an operator known for scaling businesses through transactions and restructuring. - That mix suggests The PCM Company wants commercial execution alongside thought leadership. - Butters' quote points to a core message: adoption depends on people, not just process. - Van Ulbrich's move to chairman keeps the founder involved while handing day-to-day leadership to a growth-focused executive.

What's next: - The PCM Company says Butters and Van Ulbrich will work together to accelerate growth and continue evolving the PCM category. - The company is likely to lean on certification, assurance and the PRO app as it expands adoption. - The next test is whether the new leadership can turn PCM from a named concept into broader market traction.

The bottom line: - The PCM Company is choosing a proven dealmaker and transformation leader to try to turn Personal Change Management into a bigger business opportunity.